SportsAbility Alliance
Client
SportsAbility Alliance
Location
Tallahassee, FL
Year
January - June 2023
Throughout my time as a Social Media Marketing Intern at SportsAbility Alliance, I not only gained experience in my chosen field of study, but also in working with children and adults of all abilities. As an intern, I created and scheduled posts across multiple platforms, photographed and shot videos at events, attended and presented board meetings, and had the absolute privilege of working with an amazing group of people.
Embracing Inclusivity in Sports Through Strategic Visual Storytelling
Challenge:
Create content that engages the target audience, follows brand continuity across all platforms, and advertises SportsAbility's services, events, and partnerships effectively.
Solution / Strategy:
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Create a brand style guide to ensure media of all kinds follow the brand's guidelines.
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Introduce video content across Facebook and Instagram, allowing the audience to get a glimpse of what events are like at or in partnership with SportsAbility Alliance.
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Initiate the use of Stories and Highlights on Instagram to increase visibility and highlight key information on the brand's page.
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Design flyers that are synonymous with the design of social media posts, allowing for brand recognition.
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Introduce social media content that promotes blog posts listed on SportsAbility's website, driving traffic to the brand's website and blog pages.
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Create social media content calendars based on social media analytics by continuously creating posts based on those that performed best with the audience.
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For SportsAbility's older audience, creating "how to" posts. Step-by-step visual guides on how to save photos from SportsAbility's Facebook photo albums or how to sign up for specific events via the brand's website.
The Results:
Through the implementation of the above strategy, I was able to increase the number of following, engagement, and reach across Sports Ability Alliance's Instagram, Facebook, and LinkedIn accounts. To this day, the nonprofit utilizes content templates, highlight covers, and the overall strategy I implemented to continuously grow its presence on social media. Below are the outstanding results of this strategy, showcasing a large increase in just a one-month-span, courtesy of Instagram.
*Source: Instagram Professional Dashboard*
Kasara Barto
Communications and Events Manager at SportsAbility Alliance
I had the pleasure of managing Isa when she served as a Social Media Intern at SportsAbility Alliance. During her time with us, Isa showcased exceptional creativity and innovation in her approach to social media management.
Isa played a pivotal role in growing our social media platform by implementing fresh ideas and strategic campaigns. Her ability to think outside the box brought a new level of engagement to our online presence, resulting in increased followers and interactions with our audience.
One of Isa's most impressive contributions was her creation of multiple graphic templates that we continue to utilize even after her internship ended. These templates not only maintained a consistent brand identity but also streamlined our content creation process, saving us valuable time and resources.
Aside from her creative talents, Isa was a pleasure to work with, always demonstrating professionalism, enthusiasm, and a willingness to learn. Her positive attitude and dedication to her work were evident in everything she did.
I have no doubt that Isa will excel in her future endeavors, and I highly recommend her for any role that requires creativity, innovation, and a passion for social media. She would be a valuable asset to any team fortunate enough to have her on board.
Getting the Word Out...
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Above are some examples of promotional content I created, scheduled, and posted across SportsAbility's Social Media Platforms, including Instagram, Facebook, and LinkedIn. SportsAbility not only aims to promote its own events, but also the events of partners, donors, and others who plan experiences and activities that cater to the needs of children and adults of all abilities. In the above examples are some of the blog posts that I created to highlight SportsAbility's own blog posts, and article posts from other writers that depict upcoming events, tips, and toys for individuls of all abilities. In addition, the two photos in the middle are examples of promotional event posts both promoting events held or supported by the non-profit.
Inspiring the Next Generation of Athletes of
All Abilities
One of my favorite campaigns of those I worked on while interning at SportsAbility Alliance was 'Monday Motivation.' Every Monday, I'd research different individuals who were either disabled or advocated for the rights of individuals who are disabled and created a post highlighting their achievements and explaining their life stories. It's clear that these posts were a fan favorite, as it was interesting to learn and relate to so many different people who have made contributions to various organizations that support people of all abilities. By creating each Monday Motivation reoccurring post allowed SportsAbility's audience to see the possibilities that athletes of all abilities can one day achieve, especially through SportsAbility's many programs, such as Miracle Sports, which offers children and adults a safe environment to play and practice sports such as Tennis, Baseball, and Kickball.