Higher-Ed Collabs
Objective:
Increase visibility, engagement, and community connection by building intentional social partnerships with peer institutions, using collaborative storytelling and cross-community interaction to expand reach and drive meaningful engagement beyond single-post moments.
Platforms:
Instagram and TikTok
Role:
Initiated and led higher-education social collaborations by identifying and networking with peer institutions, pitching creative concepts, managing timelines, and executing collaborative content from ideation through publishing, including active community management.
Highlights:
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Identified and built relationships with social teams at peer institutions, pitching collaboration ideas aligned with shared audience interests and platform trends.
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Planned and executed collaborative content from start to finish, creating platform-native posts designed to encourage cross-account visibility and audience participation.
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Leveraged community management as a growth tactic, actively engaging with partner institutions and their audiences to extend conversation and interaction beyond initial collaboration posts.
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Established ongoing cross-school engagement patterns that increased comment activity, audience overlap among prospective and current students, and organic interaction across both collaborative and non-collaborative content.
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KPIs to note:
~3.9M
total impressions
(tracked & estimated)
1.35M
video views (tracked)
161K+
average reach per post
(across owned content)
7.4%
tracked engagement
rate per impression
140K
tracked engagements +
additional on from
partner channels
~2M
estimated additional
impressions from partner collabs
Paid-Equivalent Media Value:
~$22K–$47K (tracked + estimated) / ~$11K–$23K (tracked/UMiami-owned only)
Content:
