Click the title above to view my published Honors in the Major Creative Research Thesis. In my research, titled "Brand Loyalty: Generational Shifts in Hispanic Consumer-Product Relationships in Florida, " I tested and proved my hypothesis, explaining why Hispanics have such a strong relationship with specific brands.   Through interviews with Hispanic Americans, I found that this sense of “brand love” often stems from connecting familiar experiences and memories to specific brands, using them repeatedly to relive those positive moments.