Click the title above to view my published Honors in the Major Creative Research Thesis. In my research, titled Brand Loyalty: Generational Shifts in Hispanic Consumer-Product Relationships in Florida, you can view how I conducted an investigation to prove why it is we as Hispanics have such a strong relationship with specific brands. By interviewing different Hispanic Americans, I conclude that this "brand love" stems from associating familiar experiences and memories with these brands, and using them again and again to almost relive these memories/experiences. Click the button to learn more!