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"In My Own Words..." 

Below is a collection of my favorite professional and academic pieces I have written over the years. Click through the arrows to explore more! 
Click the title above to view my published Honors in the Major Creative Research Thesis. In my research, titled Brand Loyalty: Generational Shifts in Hispanic Consumer-Product Relationships in Florida, you can view how I conducted an investigation to prove why it is we as Hispanics have such a strong relationship with specific brands. By interviewing different Hispanic Americans, I conclude that this "brand love" stems from associating familiar experiences and memories with these brands, and using them again and again to almost relive these memories/experiences. Click the button to learn more!
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