Location
SportsAbility Alliance
Client
Florida Disabled Outdoors Assoc.
Tallahassee, FL
Year
January - June 2023
About
During my time as a Social Media Marketing Intern at SportsAbility Alliance, I gained experience in social media strategy and content creation while supporting programs that serve children and adults of all abilities. My role included creating and scheduling content across multiple platforms, capturing photo and video coverage at events, contributing to board meetings, and collaborating with a passionate team dedicated to inclusive community programming.
Embracing inclusivity through strategic storytelling
Objective:
Create content that engages the target audience, follows brand continuity across all platforms, and advertises SportsAbility's services, events, and partnerships effectively.
Platforms:
Instagram, LinkedIn, Twitter, and Facebook
Role:
Led the evolution of SportsAbility Alliance’s social media presence by establishing a cohesive brand style and extending it across digital and out-of-home channels. Introduced video and story-driven formats to bring sporting and educational events to life, guided platform-specific content across Instagram, Facebook, LinkedIn, and X, and used performance insights to inform planning, strengthening brand recognition, audience engagement, and overall user experience.
Highlights:
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Supported consistent audience growth, contributing to a 5.4% increase in followers through platform-native content and improved brand discoverability on Instagram.
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Expanded Instagram reach beyond the existing audience, with 55% of total accounts reached coming from non-followers, signaling increased exposure to new audiences.
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Drove visibility across key content surfaces, with feed posts and short-form formats contributing most to overall reach while Stories reinforced ongoing audience engagement.
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Applied performance insights to guide content distribution and format mix, supporting a more discoverable, audience-first social presence.
Kasara Barto
Communications and Events Manager at SportsAbility Alliance
I had the pleasure of managing Isa when she served as a Social Media Intern at SportsAbility Alliance. During her time with us, Isa showcased exceptional creativity and innovation in her approach to social media management.
Isa played a pivotal role in growing our social media platform by implementing fresh ideas and strategic campaigns. Her ability to think outside the box brought a new level of engagement to our online presence, resulting in increased followers and interactions with our audience.
One of Isa's most impressive contributions was her creation of multiple graphic templates that we continue to utilize even after her internship ended. These templates not only maintained a consistent brand identity but also streamlined our content creation process, saving us valuable time and resources.
Aside from her creative talents, Isa was a pleasure to work with, always demonstrating professionalism, enthusiasm, and a willingness to learn. Her positive attitude and dedication to her work were evident in everything she did.
I have no doubt that Isa will excel in her future endeavors, and I highly recommend her for any role that requires creativity, innovation, and a passion for social media. She would be a valuable asset to any team fortunate enough to have her on board.
Content:
